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EDM Romania — custom software, built around your business
We find the slow, error-prone work your team grinds through by hand and turn it into software that does it for them — live in 1–2 weeks, and about €120 a month to run.
CUSTOM PLATFORMS
We design and build the platform your team wishes existed: it automates the processes that eat the week, raises the accuracy of the work, and retires the pricey subscriptions you were renting. You own the code outright, it runs for about €120 a month, and it keeps improving — because we build systems that learn. This is the centre of what we do.
AI ENABLEMENT
Most teams tap 10–30% of the AI capacity they already subscribe to. We rework how those subscriptions get used — down to the everyday tasks — until they run near 99%. It pays off on both sides: far more out of the same spend, and far less manual work for your people.
DIGITAL MARKETING
Sixteen years and 250 companies of building campaigns, running paid ads, and shaping e-commerce strategy and content — the experience that tells us which numbers actually move, and why the software is built to move them. Planned and run by the senior marketer you spoke to, and measured in sales and revenue — never in clicks and views.
PROJECT & EVENT DELIVERY
The discipline of live events — where the date doesn’t move and excuses don’t exist — applied to any project with too many moving parts. Forged on some of Romania’s largest festivals, with six-figure crowds and immovable opening nights. It’s the same discipline that gets the platforms shipped on the date, not around it. One accountable owner from brief to wrap: budgets, vendors, timelines, stakeholders, and calm when it matters.
We run the top tier of every AI tool that matters — and a way of working built around them. AI doesn’t make the judgment here. It removes everything between the judgment and the shipped result. That’s how a senior team designs production platforms in weeks, writes catalogue copy a thousand products at a time, and runs the campaigns with the reporting to prove them. People who teach AI for a living have asked us to show them how we work.
01
We sit inside the real workflow — the spreadsheets, the inboxes, the deadline that keeps slipping — and name what costs you hours and what costs you sales.
02
Weeks, not quarters. The senior people you met do the work. You own the code, the data and the infrastructure.
03
We operate what we build — campaigns, projects, platforms — and report in honest numbers, with estimates labelled as estimates.
Custom platforms running in production today, each replacing a stack of paid software and manual work. Names withheld by design — the work speaks in numbers.
IN PRODUCTION
CLIENT: name withheld — premium furniture & lighting retail
Supplier price lists go in. A finished, fully-written Shopify store comes out — and that’s just one corner of it.
4 ad & commerce sources in one view 1,200+ products written days → hours catalogue prep €2k–10k+/mo avoided*
MARKETING INTELLIGENCE
SHOPIFY AUTOMATION
PLATFORM & TRUST
SHOWROOM CRM
IN PRODUCTION
CLIENT: name withheld — international recruitment across multiple countries
Clients email timesheets in whatever format they like — Excel, Word, PDF, scans. The system reads them all. And it gets smarter with every one.
~92% automated — validated, toward >97% 150 tabs → 1 clean dashboard minutes per timesheet, not hours live in ~1–2 weeks
INGESTION & PARSING
FROM MESS TO SYSTEM
INVOICING & DELIVERY
COMPLIANCE
IN PRODUCTION
CLIENT: name withheld — a business run across 50+ Monday.com boards
Fifty boards, one screen. Filter, dig in, export — without paying for the Enterprise upgrade.
50+ boards on one screen tens of millions € reported live, zero overnight refresh reused across a 2nd business
REPORTING ENGINE
SECURITY
BUILT TO SCALE
And more in production — with new ones shipping almost every week. These three just tell the story best.
* Market-rate estimates of the tooling and outsourcing replaced — labelled as estimates, not invoices.
In production right now —
Weekly
new platforms and features ship — what’s below is a sample of what’s running, not the full list
~€120/mo
runs a platform that replaced €2,000–10,000+/mo of software and outsourcing*
1,200+
product pages written in flawless brand-voice Romanian — roughly 300–400 hours of writing, compressed
~92%
of a job that used to need someone’s full attention, now automated and validated in testing — and climbing toward >97%
1–2 wks
from kickoff to production software, where agencies quote 4–6 months
* Market-rate estimates of the tooling and outsourcing replaced — labelled as estimates, not invoices.
The founders lead every engagement and stay accountable from first brief to delivery. The senior bench behind them grows as the work does — and you’re never handed down to someone you haven’t met.
Co-founder · custom platforms & digital marketing
Sixteen years in, 250 companies deep. He designs and ships the platforms above end to end — and the marketing instinct behind them is hard-earned: running the P&L for international consumer brands, leading growth teams of ten to fifteen, training over a thousand marketers. He’d rather show you the numbers: 0.5% to 6%+ conversion, 8× revenue in three years, 90k to 230k monthly visitors from search.
LinkedIn →
Co-founder · project & event delivery
Eight years inside Romania’s biggest festivals — four of them running the art departments at UNTOLD and Neversea, then creative-producing the experiences themselves, and most recently project-managing a new large-scale cultural festival from strategy to show day. Before the festivals: film and theatre production, including a Romanian–French feature. When the crowd is six figures deep and opening night is non-negotiable, she’s the one holding the run sheet.
LinkedIn →One conversation is usually enough to tell whether marketing, delivery or automation moves the needle first. Worst case, you leave with a sharper diagnosis than you arrived with.
hello@edm-romania.ro